Gloria Mark, PhD

Gloria is a professor in the department of informatics at UC Irvine. Her research area is human-computer interaction (HCI), studying how technology has impacted individuals, groups, and society. She is particularly interested in studying how people interact with information technology in their everyday life: how it affects multi-tasking, attention, mood, and above all, stress.

To study people and their technology use, she employs a method called precision tracking, which involves a combination of sensors, bio-sensors, experience sampling, surveys, and ethnographic techniques to gain a very detailed, comprehensive, and in-depth understanding of what people experience when they use computer technology.